For those of you who just clicked this post must be wonder if I think that YouTube is committing suicide like all the other content creators have been doing these past few weeks. Some of you are here because you wondered if I am agree with YouTube or not.
Let me explain this more clearly.
YouTube has been taken some major hits this past year. From issues in fair use to ad demonetization, is is clear on what side YouTube is on: Business.
It’s not the first time YouTube’s been on massive pressure when is comes to been on a fine line between providing a platform for content creators and providing assurance from majors studios that one regular person would take their content and sell it as their own. It’s also not the first time that YouTube has been between web and television based content. Like television, advertisers don’t want to be associated with anything that uses tags like ISIS, suicide, sex, or drug abuse.
Even though a YouTuber can file a claim that the video is ad friendly, they could still lose a lot of money in ad revenue.
It wouldn’t be enough to begin with anyway, but THOSE 3 DOLLARS STILL COUNT.
Nearly all my favorite YouTubers (GradeAUnderA, boogie2988, and Philip DeFranco) pretty much explained the #YouTubeIsOverParty, being means of not earning as much as they should.
The truth is, and I hate to break it to you but, making money by creating YouTube is nearly impossible.
When all the innovative ideas that you want to bring to your YouTube channel has already been done, it becomes much more difficult for any regular YouTuber to join in on the success of YouTube unless you are already widely know (i.e. Dwayne “The Rock” Johnson who now has over 1 million subscribers, even though he started a few months ago).
Well, YouTube is not going to die because it’s too damn big. It’s also the main reason why YouTube is doing this.
The YouTube Heroes program is an attempt from YouTube to get a handle on the overwhelmingly large content being upload every second.
Their is absolutely no way they can monitor the content as fast as it is being produce. That why YouTube has developed technology that does that for them. YouTube creators recognize them as “YT Bots”. Content I.D. is a major tool that YouTube has utilized to make sure that no one is trying to cash in on another person’s content.
However, over the years, as the media grow even more larger, and there are no new federal rules to help moderate this growth. The Content I.D. system has begun to confuse fair use with piracy.
If you use copyrighted material under fair use, you still have to make a judgement call because it varies from creator, company. or creator’s estate.
Every wondered why there aren’t many Prince videos on YouTube.
In order for you to gain the full gravity of what’s going on, let’s examine what YouTube Heroes is about.
Though this program is still in it’s beta form. The requirement are that you have to be 18 years or older; or 13 with a parent’s permission. And it even include the url to that persons YouTube channel that is required to be added.
As you can see from the picture above, you must gain points but accurately reporting inappropriate videos, adding captions to videos that don’t have none, and answering questions from their Help forum.
As far as I know that is the only way to rack up points. It not really a bad way to get people to add caption since the majority of video on YouTube are English, and reporting videos of people using YouTube as a way to harass people online is also a good thing to do.
AND JUST TO LET ALL OF YOU KNOW, THERE IS A HUGE DIFFERENCE BETWEEN PEOPLE USING THE FIRST AMENDMENT TO SPREAD THEIR OPINION ABOUT SOMEONE AND USING YOUTUBE TO CREATE INTENTIONAL HARM TOWARDS THAT PERSON.
For example, if someone puts up a video about attempting to kill someone, that video deserves to be flag.
The fear is with YouTube Heroes, anyone who doesn’t like the videos or the creator could, with enough points could mass flag as many videos as they want. However, it will be a long ass wait.
When you see that the watchers who can flag content can meet with a YouTube staff more directly than the creators, this might anger the creators who have trouble contacting YouTube with their channel.
This sparked many parodies on the YouTube Heroes program.
The most important problem that YouTubers fear is that if there videos get enough flags, that it won’t be monetized.
But YouTube is only a starting point in creating a media based brand for yourself.
Companies like Rooster Teeth, The Defranco Network, and Fullscreen supplies merchandise for their fans in order to create a sustainable income.
Other YouTuber have also went to crowd-sourcing sites like Patreon to get more money. Clothing sites like Spreadshirt and Redbubble let’s you design t-shirts, hats, or any other items to create a sustainable income.
A few weeks ago, I interviewed local YouTuber Jessica Carmack on that exact topic. Here’s the interview if you want to listen to it.
The point I am trying to make is that YouTube is not going away as long as people keep creating content. They can pretty much do whatever they want, even if people hates it.
But don’t give up hope.
YouTube as changed the face of media and entertainment, and the best part is that people are discovering themselves instead of having BIG BUSINESS shove it trash down out throats.
Continue to make your voice heard because YouTube will respond.
Let them know that in the YouTube world. YOU comes first.
That last part might’ve been cliche, but I’m ending it with a high note.