With YouTube, we’ve all had the same frustration with ads. You have to wait about five seconds before playing a video. 30 second ads are the only type that has no skip button. Over the years, people have found it to be quite annoying. And is it just me or does it seem that sometimes the seconds 5 seconds are a bit slower. Maybe it’s just me.

In a few years, YouTube will make the 30-second ads skipable. They will focus on shorter formats like 6 bumper ads. This new format has been showing up at YouTube videos recently and expect to have more by 2018.

This shouldn’t be much of a worry for advertisers since the commercials are suppose to be entertaining and engaging,

I will admit, it has been nice to see short eye- grabbing ads that aren’t so in-your-face.