A few days ago, famous YouTuber PewDiePie posted a collection of videos that included an anti-Semitic comment that was taken out of context. Though he deleted those videos, Felix Kjellberg, his real name, became the center of a massive controversy which resulted in several consequences:
- Maker Studios, owned by Walt Disney company, has severed connections with Kjellberg
- YouTube has removed him from their “Google Preferred” adverting program; probably due to their new regulations for YouTube creators.
- His latest show, SCARE PewDiePie, has been cancelled, marking it the first YouTubeRed show to be cancelled.
Next, he posted an apology letter to his fans on his Tumblr page.
I make videos for my audience. I think of the content that I create as entertainment, and not a place for any serious political commentary. I know my audience understand that and that is why they come to my channel. Though this was not my intention, I understand that these jokes were ultimately offensive. – Felix Kjellberg | Feburary 12th, 2017
There has since then sparked many articles of Kjellberg; showing depictions of a man that kind of joke too far. This reminds me of a time that Louis CK was under fire for a whole bid he made about child molestation during a live taping of Saturday Night Live on May 16, 2015. People were upset the next week answer the same question: When does a joke go too far?
Unfortunately for Kjellberg, the media is going strong against him because of the message that it carries: Internet influencers are not to be idolized.
Hopefully PewDiePie makes a recovery from the controversy. I believe so since his subscriber count has gone up by over 80 thousand subscribers.
Until we meet again my friends, peace!